(www.MaritimeCyprus.com) “Online learning is not the next big thing; it is the now big thing.” — Donna J. Abernathy, former editor of Training + Development Magazine.
Organisations today are aware of the rising demand for modern and more personalised approaches when it comes to training and the need to develop employees quickly and effectively. Online maritime training is in the spotlight when it comes to boosting profits, saving valuable working time, employee retention and productivity improvement.
In this article, we will examine the e-learning benefits for the maritime companies more analytically and evaluate their substantial significance, both for seafarer and company growth.
E-learning – The numbers
According to data compiled by e-learning platform Zeqr, corporate e-learning has grown by a staggering 900% in the last 18 years, and the size of the global corporate e-learning market is predicted to reach a revenue of 165 billion dollars. The fact that companies report an increase in profits comes as no surprise then. Based on an International Mobile Learning Research – Ambient Insight report, 42% of leading learning companies, say that online learning has led to an increase in their revenue.
“42% of leading learning companies say that online learning has led to an increase in their revenue”.
Cost-Effective Solutions to Boost Profits
When we refer to the maritime industry, companies by necessity have to operate and deliver training in multiple locations, which translates to basic expenses such as:
- Transportation fares of seafarers
- The physical presence of instructors and their fees
- Classroom fees
- Printing costs for educational material
Maritime-Specific e-learning platforms such as SafeLearn, offer a cost-effective alternative to traditional classroom-based training. In addition, when courses are based on a centralised management system, this ensures easy administration of the crew educational status and allows trainees to access online courses regardless of their availability and location.
Consequently, implementing the e-learning methodology to seafarer training, could significantly reduce all the expected costs and moreover, maximise business growth and the crew’s development.
Improved retention rates for constant growth
Every shipowner would agree that attracting and retaining efficient seafarers is of significant importance to any company operating in the industry. Seafarers are the driving force of every shipping enterprise. They create value and contribute to the overall business development and competitiveness. While ensuring the seafarers’ successful career development; this adds to their satisfaction level, and companies can expect productivity towards achieving global business targets.
Attracting the generation of millennials
One of the most critical demands for retention is employee engagement. Relevant research shows that the new generation, the so-called millennials, will be covering 75% of the global workforce by the year 2025. The new generation of seafarers is practically growing up in a digital environment, surrounded by AI, virtual reality and smartphones. Crew managers and shipping companies in general, are obliged to adopt to the modern concepts and cutting-edge technologies to engage and attract the seafarers of the future.
John Hagel, a co-chairman for Deloitte LLP’s Center for the Edge, states that using the increasing power of digital technologies, multiple opportunities arise to attract new talents to this industry. Companies, working together with the professionals specialising in the latest training methodologies, can build significant competitive advantage, unlike companies which remain within traditional and conventional routes for their development.